Social media handling refers to the management of social media accounts, including creating and publishing content, engaging with followers, and monitoring and analyzing social media metrics. Effective social media handling requires understanding the audience, platform algorithms, and industry trends.

Content creation is a crucial aspect of social media handling. The content should be relevant to the brand's message, visually appealing, and easy to consume. It is important to keep the content consistent with the brand's voice and style while also catering to the specific social media platform. For example, Instagram posts may require more visual content, whereas Twitter may require concise and witty captions.

Engagement with followers is also an important aspect of social media handling. Responding to comments, messages, and mentions helps build a relationship with the audience and can also increase the visibility of the brand. Social media monitoring tools can help track mentions and messages across platforms, allowing for efficient engagement.

Monitoring and analyzing social media metrics is essential for understanding the performance of the brand's social media presence. Metrics such as engagement rates, follower growth, and reach can indicate the success of content and strategies. Analyzing these metrics can help inform future content and engagement strategies.

In summary, effective social media handling involves creating relevant and visually appealing content, engaging with followers, and monitoring and analyzing social media metrics to inform future strategies.