Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It enables businesses and organizations to create and display ads on Google's search results pages, as well as on other websites that are part of the Google Ad Network. Google Ads works on a pay-per-click (PPC) model, meaning that advertisers only pay when someone clicks on their ad.

Google Ads provides a variety of ad formats, including text ads, display ads, shopping ads, video ads, and app promotion ads. Advertisers can target their ads based on keywords, demographics, geographic location, interests, and behaviors of their audience. This helps businesses reach their target audience and increase the chances of their ads being seen by the right people.

In addition to targeting options, Google Ads also provides a range of tools and features to help advertisers optimize their campaigns and improve their ROI. This includes conversion tracking, which allows advertisers to measure the effectiveness of their ads in terms of the actions taken by users after clicking on the ads. Google Ads also provides insights into the performance of the ads, such as click-through rates, cost per click, and conversion rates, which can help advertisers make informed decisions about their campaigns.

Overall, Google Ads is a powerful tool for businesses looking to reach their target audience and drive traffic to their website. It offers a range of targeting options and features to help advertisers optimize their campaigns and improve their ROI.